Our Brand Story

Tiny Essentials, Endless Smiles

Once upon a time, in the whimsical village of Essential Ville, there lived two aunts - Aunt Yuan & Aunt Bola, who were vexed by the lack of curated choices for their beloved nieces and nephews.

Eager to make a difference, they decided to embark on a magical journey, and thus "Kids Essential" was born.

Kids Essential introduces a curated collection in collaborating with local artisan designers in the region, offering a diverse range of style inspired of the nature of each material.

The clothing line feature sensitive skin friendly fabrics, playful patterns and colours.

Kids Essential - a treasure trove of creative, greener fashion that are gentle on the little one's delicate skin. With the enduring spirit of two vexed aunts to truly transform the world into a more magical place for everyone.

Our Packaging

We try to be greener and minimised our packaging and for each item we pack them into a biodegradable bag. Then we mail it out in our AquaKote™ bio-eco kraft envelope which is compostable and recyclable.

Let's be kinder to Mother Nature.